overlay official — Brand Archive (2019

Phone Necklaces Made in Berlin · 45+ Designs · Condé Nast · Zalando Marketplace · Trendblog · Assembled with care · Phone Necklaces Made in Berlin · 45+ Designs · Condé Nast · Zalando Marketplace · Trendblog · Assembled with care · Phone Necklaces Made in Berlin · 45+ Designs · Condé Nast · Zalando Marketplace · Trendblog · Assembled with care · Phone Necklaces Made in Berlin · 45+ Designs · Condé Nast · Zalando Marketplace · Trendblog · Assembled with care ·

The Brand⁰¹

overlay official was a bootstrapped e-commerce lifestyle brand — best known for its phone necklaces in over 45 colors and designs, alongside metal chains, glasses & mask chains, and biodegradable AirPod cases. Every piece was designed and assembled with ❤ in Berlin — from the founder's own hands in the early days to a partnership with a Berlin workshop employing people with disabilities — and shipped to customers across Europe.

This is a brand archive. overlay official wound down operations in 2022 as its founder moved on to new ventures. This page preserves the brand's story — the shop is no longer taking orders.

Partners & Press⁰³

CONDÉ NAST

Global media house behind Vogue & Glamour — overlay was an official partner of the Glamour Shopping Week, Germany's biggest shopping event.

zalando

Europe's leading online fashion platform — official marketplace partner, reaching millions of active customers.

TRENDBLOGTHE FASHION NETWORK

Independent German fashion magazine curated by young designers — print feature partner.

Milestones⁰⁴

M–01€10k to Six FiguresBootstrapped with a €10k budget and reached six-figure revenue within the first year — through SEO, SEA, CRM, content marketing and strategic partnerships.

M–02Condé Nast & ZalandoExclusive commercial partnerships with Condé Nast (920M+ media reach) and Zalando Marketplace (48M+ active customers).

M–03Sourcing to ShippingManufactured with partners in Asia, warehoused and shipped from Europe — every order handled end to end.

M–04Made with a Workshop for People with DisabilitiesComponents sourced worldwide, assembled in Berlin — in later years by a local workshop that employs people with disabilities.